{"id":348,"date":"2025-11-19T08:03:04","date_gmt":"2025-11-19T08:03:04","guid":{"rendered":"https:\/\/99zeemart.com\/?p=348"},"modified":"2025-11-19T08:03:04","modified_gmt":"2025-11-19T08:03:04","slug":"the-marketing-expert-sell-anything-with-this-trick-april-dunford","status":"publish","type":"post","link":"https:\/\/99zeemart.com\/?p=348","title":{"rendered":"The Marketing Expert: Sell Anything with this Trick | April Dunford"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/vM_1G1LCotU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>What if people aren\u2019t buying your product or service because their idea of what it does is wrong?<\/p>\n<p>In this episode, Shane asks April Dunford to reveal all her secrets about what makes good and bad product positioning.<\/p>\n<p>If you\u2019re an executive at a company, this episode will make you reflect on your current marketing and sales pipelines and ask, \u201cAre we doing this right?\u201d If you\u2019re a designer, engineer, or marketer at a company, this episode will teach you the secrets to selling a product that will help get you promoted and earn trust within your organization.<\/p>\n<p>00:00 &#8211; Intro<br \/>\n00:56 &#8211; Positioning, explained<br \/>\n14:56 &#8211; Why is positioning important?<br \/>\n18:49 &#8211; B2B vs. B2C positioning<br \/>\n27:12 &#8211; When re-positioning a product failed<br \/>\n30:40 &#8211; How to identify customer&#8217;s pain points<br \/>\n32:44 &#8211; How to position a product on a sales page<br \/>\n36:15 &#8211; How technology has changed positioning<br \/>\n39:49 &#8211; How to evaluate product positioning<br \/>\n43:52 &#8211; Who&#8217;s in charge of positioning at a company?<br \/>\n48:36 &#8211; On storytelling<br \/>\n54:44 &#8211; Should a company have a point of view on the market?<br \/>\n58:30 &#8211; Dealing with gatekeepers in B2B marketing<br \/>\n01:01:11 &#8211; Mistakes people make with positioning<br \/>\n01:03:30 &#8211; What schools get wrong about marketing<br \/>\n01:07:08 &#8211; Secrets of B2B decision-making<br \/>\n01:09:27 &#8211; On success<\/p>\n<p>*Shane Parrish*<br \/>\nInstagram: https:\/\/www.instagram.com\/farnamstreet\/<br \/>\nX: https:\/\/x.com\/ShaneParrish<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/in\/shane-parrish-050a2183\/<br \/>\nBooks: https:\/\/fs.blog\/books\/<br \/>\nNewsletter: http:\/\/fs.blog\/newsletter<\/p>\n<p>ABOUT THE KNOWLEDGE PROJECT<br \/>\nLike the mentor you\u2019ve always dreamed of having, The Knowledge Project shares timely yet timeless lessons for work and life. Past guests include Naval Ravikant, Andrew Huberman, Daniel Kahneman, Jim Collins, Esther Perel, Patrick Collison, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if people aren\u2019t buying your product or service because their idea of what it does is wrong? In this [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/99zeemart.com\/?p=348\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing Expert: Sell Anything with this Trick | April Dunford - Marketing\" \/>\n<meta property=\"og:description\" content=\"What if people aren\u2019t buying your product or service because their idea of what it does is wrong? 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